Job desk sales promotion girl – SPG is a profession that is quite often found in various companies, especially in retail companies such as supermarkets, >hypermarkets, or even simple supermarkets.
A sales promotion girl has an important role for the company as the spearhead of sales directly to consumers.
In a sense, sales promotion girl is a profession that is carried out by a woman and has the responsibility to market a product to consumers.
Not only that, he is also in charge of arranging/displaying products properly and neatly on supermarket shelves.
Besides these duties and responsibilities, a sales promotion girl also has other tasks that are no less important. Here are 10 job desks for sales promotion girls that must be done well.
Job Desk Sales Promotion Girl (SPG)
1. Doing direct selling
Direct selling is a technique of selling and offering products/services directly to consumers.
This is why the sales promotion girl profession is needed and very important for a company because through SPG, sales will be carried out directly and potentially have a wider consumer reach.
Direct selling techniques are considered quite effective in boosting sales of products/services offered by the company.
2. Coordinate and manage products
The task meant here is that an SPG must be able to coordinate and manage products in supermarkets by tidying up, cleaning and arranging products in supermarkets properly.
This is also spg’s daily work to provide good performance for products in order to attract consumers to make purchases.
3. Maintain the cleanliness of the sales area
Sales promotion girls are usually divided into several sales areas. Of course in the sales area there will be product items, product showcases and other tools that must be kept clean so that consumers are comfortable in choosing and purchasing these products.
4. Meet sales targets
One of the responsibilities of a sales promotion girl is to achieve the sales targets set by the company where she works.
Usually an spg has a target per month to sell the products/services offered.
Many companies then give a separate reward to spg if there is a sales target that has been achieved.
5. Product promotion
Promotional programs will always be in every product sold. This promotion will be carried out by an SPG in the most attractive way possible so that consumers are interested and make purchases.
Promotions must be delivered as attractively and clearly as possible so that consumers fully understand the products being sold, especially the reasons why consumers should own/buy these products.
6. Keep records of sales
Because a sales promotion girl has product sales targets, they also have a duty to record sales data that has been made.
Whether it is recorded manually or using a computer, the most important thing is that it must be recorded in a complete, detailed and thorough manner so that later the report that will be made is also very complete and accurate.
7. Helping consumers
It is a mandatory duty for a sales promotion girl (spg) to help consumers find the products they need according to their wishes.
An SPG must be sensitive and empathetic so that they can help consumers who are confused and do not understand the product they are going to buy, such as how to use it, expired product, and so on.
8. Provide excellent service to consumers
Excellent service is defined as the best service provided by SPG to consumers.
How? One of them is as in the previous point, namely having sensitivity and empathy for consumers to help, giving smiles, greetings and greetings and always being friendly so that consumers feel very comfortable shopping at the supermarket.
Also read: What Should Be Done When Consumers Are Angry? Business Tip #3
9. Provide clear information
An SPG is not only able to provide complete product information but also all important information related to promotional programs, prize draws or other information needed by consumers.
SPG must provide information as clearly as possible because this will greatly affect the potential for consumer purchases.
10. Serving customer complaints
Serving customer complaints is also one of SPG’s next job desks. Not only serving and providing information clearly and well, SPG is also required to be able to serve customer complaints and respond to them properly and with solutions. This is a form of SPG’s duty of excellent service to consumers.
That’s the 10 job desk sales promotion girl in general that is usually found in several retail companies. If you are interested and challenged to be part of a product’s sales promotion girl this is not easy because most of SPG’s work will always be in direct contact with consumers.
Therefore, there are a number of things that an SPG must pay attention to in carrying out their work, such as the appearance required to be fresh and the obligation to use make up and to be able to more or less understand various consumer characteristics .
Apart from that, he must have a strong spirit of challenge because each SPG is always given a sales target for the products it markets. Hopefully this review of the job desk sales promotion girl is useful.
