Account Manager Definition
Account manager – Ever heard of the Account Manager profession on several job vacancy portals? This profession related to the sales team and clients is often needed by several companies. Before getting to the duties and responsibilities, let’s discuss the basic understanding of this profession.
Account Manager is someone who works in a company who has responsibility for the company’s management and establishes relationships with the company’s consumers.
They will be responsible for maintaining relationships with the company’s clients/consumers to continue using the company.
In essence, an Account Manager is in charge of building relationships with clients and working closely with the sales and marketing team. They have an important role in a company to provide solutions to client needs.
Account Manager Duties and Responsibilities
The Account Manager’s job is to maintain the company’s relationship with clients. Therefore they often work with the sales and marketing team to create product sales methods and of course make business proposals.
1. Create a marketing strategy
Because it will relate to the marketing and sales team, this profession also has the task of designing and creating an effective marketing strategy for a company and can be properly applied to the intended target market.
2. Plan and determine sales methods
The account manager will work closely with the sales team to plan and define sales methods targeted at the market. Because the Account Manager’s duties will always be in touch with the company’s clients.
3. Set the marketing budget
The account manager also has a role in managing all marketing budgets such as expenses and income. He will collaborate with the marketing team and determine effective marketing.
4. Maintain good relationship with clients
An account manager will always be in touch with clients. He is responsible for maintaining good relations with clients such as providing excellent service, always communicating with clients via email or telephone, being able to convince clients well, and being a good listener for clients.
This aims to maintain good relations between the company and the client.
5. Monitor the use of products on clients
Because it has the responsibility to maintain relationships with clients, an Account Manager also has a duty to monitor product usage on clients. They will also analyze and evaluate usage on clients.
6. Identify new business opportunities
The Account Manager will be tasked with identifying new business opportunities. The Account Manager will analyze customer needs, provide information, solutions or product alternatives according to their needs.
Skills Required by Account Managers
This one profession has a very important role for the company and as a division that bridges clients with companies. Therefore he must have some of the skills needed. Here are some of the main skills an Account Manager needs.
- Good communication
This profession will relate to other divisions such as marketing, sales and meet many company clients. Therefore, good communication and friendly/humble nature must be possessed by an Account Manager so that communication between divisions does not occur by mistake, as well as communication established with clients must provide comfort to them.
- Have good time management
This one job will definitely relate to clients. So not infrequently will be asked to present at any time at an uncertain time.
If you happen to have the same tasks, this is what will make you have to have good time management. Try to be able to map client needs and be good at setting priorities.
- Smart in reading opportunities
One of the Account Manager’s duties is to identify new business opportunities. This is what requires the profession to be good at reading opportunities,
If you are interested in this profession, you must really understand the target client to be achieved. What’s more, if you have a lot of clients, you have to be smart in managing your time well.
- Experienced in handling many projects
Every large company will usually give priority to an Account Manager who has a lot of experience in handling various projects.
Of course because the tasks of the account manager are not easy. By choosing experienced candidates, it is hoped that the tasks that will be passed will run well.
- Critical and analytical
Account Manager must have a critical and analytical attitude on something. Critical and analytical thinking is very important and is especially needed for this one job which will also be involved in determining marketing strategies and reading market/client opportunities.
- Understand supporting software
Account managers in large companies will always be dealing with CRM (salesforce) software. CRM software will be very useful for companies to measure client relationships with companies and find out every achievement.
