Online Shop Admin Tasks – Online shop admin is currently one of the jobs that is quite attractive to many people. This is not surprising, considering that we are now in a digital era where all activities can be done online.
Job vacancies to become an online shop admin are now widely offered as well as being targeted, both by experienced people and fresh graduates.
Being an online shop admin might sound easy, but being a good online shop admin also requires special skills, because apart from having to understand the online trading platform, being an admin also needs to be responsible for the finances of a company.
For those of you who still don’t understand what an online shop admin is, what are their duties, and what skills are needed, don’t worry, kitapunya.net will explain to you through the article below.
THE MEANING OF ONLINE SHOP ADMIN
Before discussing more about online shop admins, would it be better if we first understand what an online shop admin is. According to the KBBI, an administrator or commonly called an admin is a person who manages and leads in the areas of implementation, regulations, procedures, and policies.
While the online shop itself is usually defined as an online shop or shop that sells goods and or services whose transactions are carried out through the Internet platform. The online shop admin is needed to fulfill all promotional needs and to convey information from the company to internet users. In addition, online shop admins must also follow the development of the digital world in doing their work.
Online Shop Admin Duties & Responsibilities
The online shop admin plays an important role for a business, because an admin has the task of persuading and or convincing potential consumers to buy goods and or use the services offered by the company.
In addition, the online shop admin can also be the image of a company as a service provider. If the admin does the service properly and correctly, consumers will usually immediately give a good impression of the company.
The digital era is an era where everything is made easy and fast, especially in the business field. Good and fast service in a business can be a benchmark for customers to choose whether they will buy the product again or not. The online shop admin has a role to provide friendly, responsive, and consistent service.
The existence of an online shop admin is also expected to fulfill or even increase sales targets by providing satisfaction to customers in terms of service.
This is because the online shop admin must be ready to answer and respond to all questions, complaints, and comments on social media. Indirectly, consumers will feel more comfortable and can make them feel close to the company.
ONLINE SHOP ADMIN TASKS
The online shop admin has the main task of managing online media owned by the company. Starting from responding to all questions from potential customers, responding to incoming comments, to serving complaints. In addition, there are still duties and responsibilities that must be considered by online shop admins, namely:
1. Providing Information About Products
One of the main tasks of the online shop admin is to explain in detail about the products/services offered by the company. The explanation given is very decisive for potential consumers who are still unsure so that they are sure and interested in buying.
The online shop admin must also be able to explain to potential consumers the latest information that the product has. This is expected so that consumers can find added value from the company’s products that may not be found from competitors’ products.
Therefore, the online shop admin must understand the information about the products offered as well as possible.
2. Responding to Complaints
In the business world, one of the keys to success in winning the hearts of consumers is good communication. The online shop admin has full responsibility for the company’s performance. In online sales, the value of a company and or product can be seen based on the rating, if the company and or product has a bad rating then consumers will hesitate to buy the product.
A good rating, apart from being obtained from quality products/services, can also be obtained from post-purchase services which are usually left to the online shop admin.
If a consumer submits a complaint, the online shop admin is required to be responsive, reply in a friendly, courteous manner, and help to resolve the problems faced by consumers regarding the products they have purchased.
Online shop admins are required to maintain communication with consumers in order to form a good relationship between companies
3. Checking Inventory
The online shop admin is also required to check the amount of product inventory remaining so that it can be matched with the number of incoming orders and can also provide information to consumers about the amount of product availability that they will buy.
Checks need to be carried out regularly and regularly to avoid various kinds of errors that can occur.
4. Maintain Data Confidentiality and Account Security
As a party trusted by the company to hold social media accounts, online shop admins are required to be technology literate, at least understand the security of social media accounts.
Such as using secure passwords, activating two-factor authentication, setting security questions properly, and not randomly revealing keywords from company social media. This task is a very important task, considering that in this digital era there are many forms of cyber crime.
5. Designing Content Serving
Online shop admins are usually also given the task of designing content to be uploaded to social media. Uploaded content is usually informative and useful as a means for companies to promote. Online shop admins need to do research, looking for information about social media content that the intended audience will like. Content can be made in various ways such as around products, quizzes, games, promotions, and much more.
Online shop admins usually need to prepare images and or videos, edit them, to create interesting captions that match the content to be uploaded. Once the content is ready, the admin must schedule when the content will be uploaded. According to Allstars, broadcast hours on social media also determine how many audiences will reach the content. Therefore, the admin needs to do a little research to get the right time to upload content so that it can reach a broad audience.
6. Build and Maintain Interaction With Followers
As employees assigned to hold social media accounts, admins must also be able to build and maintain interactions with followers.
Such as liking and responding to relevant comments, answering messengers, responding to and even clarifying incoming negative comments. Admins must be able to handle various possible situations that will occur on the company’s social media accounts.
Building and maintaining interactions on social media is also an important thing because social media is usually considered the face of the company. So, if there are many good responses from social media, it will build a good corporate image as well.
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SKILLS THAT MUST HAVE ONLINE SHOP ADMIN
In order for an online shop admin to do their job well, they must also have certain skills or expertise. Actually, the skills needed are not difficult, but they still need to be learned to make the job easier.
1. Communication Skills
Communication is a mandatory skill that must be possessed by an online shop admin, because one of the main tasks of an online shop admin is dealing with people in cyberspace.
Starting from simply answering questions, responding to comments, or even receiving complaints. If it is not accompanied by good communication skills, the online shop admin will find it very difficult to carry out their duties, and the service rating will be considered low.
2. Understanding Office Apps
Online shop admins are also required to understand and be able to operate Microsoft Office even though it is basic. This is very necessary because data from consumers will be inputted and processed using office applications. The basic thing that needs to be learned is to at least understand and be able to use word and excel applications.
3. Understanding Computer Basic
Currently, almost all companies already have social media accounts to build closeness with the target market and support promotional activities. In addition, there are also many companies that offer their products and services using e-commerce and marketplaces. Therefore, online shop admins are required to understand technology so that they are not overwhelmed in carrying out their duties.
4. Have Knoledge about Copywriting and Wording
Online shop admins should have the ability to copywriting and wording in order to create captions and descriptions that attract the attention of potential consumers on social media. With good copywriting skills, it is expected to increase the amount of website visitor traffic so that sales results also increase.
5. Packaging Skills
Packaging is one of the crucial things in buying and selling online because the product will be sent to various regions ranging from nearby areas to outside the island or even abroad. With good packaging capabilities, it has been proven to be able to minimize the possibility of damage to products that will be sent to consumers so that companies can get a good assessment.
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